100% Made in Europe

Questions of the Season to Lazy Francis | Kidx Journal No.10

Posted on November 30 2015

Alina Sakhterova, Lazy Francis managing direcor,  is answering to the German's Kidx Journal questions.

KIDX Journal: What is the most successful part of your business?

Alina Sakhterova: The design and teamwork are definitely the key elements to our success. Sales and business development in multiple markets takes time, but we are getting there. For an independent luxury brand, it is a very challenging learning curve!

KIDX Journal: Where are your biggest markets?

Alina Sakhterova: At the moment, most customers are from the Middle East, Russia, the Baltic countries and the UK. We are hoping to enter the USA market next year. For our online business, we have customers from all over the worl: France, Norway, Monaco. It's a great feeling to know that people are discvovering our clothes in so many different countries.

KIDX Journal: What are your future plans for development?

Alina Sakhterova: After having a successful pop-up store in London this summer, we would like to have a permanent boutique in London; we are also planning to open another Lazy Francis boutique in Latvia. We are launching a boyswear collection as well as footwear for AW15, and are looking into collaborating with other talented designers to create varied and unique looks that embrace our style!

Source: KIDX Journal

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Beautiful dress for any occasion

I've purchased this dress for my 5 year old daughter and she absolutely loves it. It is fun, playful, with bright vibrant colors and the quality is superb. It fits very well and still lots of room to grow into. My daughter can't wait to wear this dress on the first day of school.

A piece of art

Thank you for this amazing dress and Your work. There is quality and soul in every detail. My daughter love it and so do I

Kleitiņa bija dāvana, tāpēc pašai nekādu īpašu atsauksmju nav. Skaista, grezna, skaisti iesaiņota. Paldies

A
Paris Light Viscose High-Low Girls Dress With Black Tulle Petticoat
Aija Meikšāne (Jūrmala, LV)
Burvīga kleita

Ļoti eleganta, skaista un burvīga kleita! Meita ir sajūsmā!! Paldies par kvalitāti un skaistumu, ko radiet!
Esam ļoti priecīgas, ka atkal izvēlējāmies Lazy Francis produkciju!
Lai jums radoši!

Very beautiful, my daughter looks adorable in it :)

Very beautiful, my daughter looks adorable in it :)